Good journalistic English / 12 ПЛФСВТС 2007 З.

Good journalistic English:

• Limit the number of ideas in each sentence
• Use the active voice whenever possible
• Be positive
• Avoid monotony
• Use specific words
• Strike out meaningless modifiers
• Avoid needless repetition (once is enough, twice a feast, thrice a felony)
• Avoid monologophobia (a monologophobe would rather walk down Yonge Street naked than be caught using the same word more than once in three lines of type)
• Care for meanings
• Avoid cliches like the plague
  

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